Early this year, I began working with business owners opening a new gym and training facility in Tulsa’s Pearl District. Construction was nearly complete and they had a name, but needed a website, a logo, photography, content and a social media presence. It was an opportunity to truly help build a brand from the ground up. Forge’s concept is unique–yes, they have all the standard workout equipment and amenities you’d except from a gym, but they offer so much more. The goal of Forge is to create a community of individuals working together to better themselves and their community. Their philosophy is based on three elements: play, eat, and restore; each a critical component for a well-balanced life and body.
Their personal trainers at Forge use some conventional and many unconventional techniques, together known as somatic training to enrich the entire body. The unconventional side includes an outdoor training area filled with things like tractor tires, wheel barrows filled with heavy objects, while sledge hammers fire hoses, giant wooden boxes and ropes find their use during indoor sessions. Of course, they have the traditional side filled, too, with free weights, stair climbers and the like, but they also have a full boxing ring and a wall of TRX equipment. They even have space on the roof for sunrise yoga (with direct views of downtown Tulsa, I might add), and a room on the second level for relaxation and fellowship. Future plans include an infrared sauna and community garden.
So, how does one capture the unique essence of such a place? They needed a website that allowed them to share all these elements, including biographies for the trainers, information on the space itself, plenty of photos, a calendar for group classes, and blog space for each of the three philosophical foundations. Play is filled with workouts for the home, office, or on vacation; Eat is a wonderful collection of healthy recipes that anyone can prepare; and Restore includes articles on sleep, the importance of social gatherings, giving to charitable organizations, and even recipes for healthy cocktails to encourage fellowship.
The owners and I worked together throughout the development process, fine-tuning Forge’s message, developing a unique identity, doing rooftop photo shoots, and hammering out all the little details that are so important when starting a business. In no time, they became like family to me, and I’m proud of the work we’ve done together. The end result is simple and beautiful. Take a look for yourself. Visit Forge’s website and Facebook page, and consider becoming a member.